This initiative originated within the academic confines of a Kelley School of Business class at Indiana University, where a dynamic partnership unfolded with the regional brand manager. The primary objective was to strategically capture the attention and loyalty of Generation Z as potential clientele. Our resultant campaign ingeniously melds youth-centric content with a pronounced emphasis on fostering collaborations within the collegiate athletics.

These captivating tiles for Old Spice's Spotify ads are tailored to feature college athletes and strategically aimed at resonating with the audience of Gen Z college students.

In the contemporary digital landscape, the preferred information consumption mode for Gen Z predominantly revolves around succinct content in the form of short clips. Consequently, platforms such as reels and TikTok emerge as the primary vehicles for delivering information and wielding persuasive influence.

Crafting video content for social media involves a meticulously structured process, inclusive of detailed storyboards. This storyboard is the visual narrative blueprint designed for the video above.

Enclosed herein lies the comprehensive rendition of the marketing campaign meticulously forged by our student collective for Old Spice.